Creating a Web Presence for a Comedic Presence

STAND-UP COMEDIEN, ACTOR, WRITER AND PRODUCER, CRAIG SHOEMAKER (ALSO KNOWN AS THE LOVEMASTER) CAME TO TETHOS TO BUILD A WEBSITE.

You might know Craig Shoemaker as the unmistakably engaging, iconic, baritone-voiced character, The Lovemaster. Maybe you were one of millions who saw him in his decades of successful stand up comedy. Or you may have seen one of his specials aired on Showtime, HBO, ABC, CBS, NBC and just about every other major network. Perhaps you saw him in a TV show or movie like Parks & Recreation, The Bold and The Beautiful, or in Scream 2? 

But what you may not know is that Craig is dedicated to using laughter as a healing modality. And to this end, he asked Tethos to help create a website in preparation for his new endeavor "Laughter Heals."

After our standard discovery processor and working out a detailed site structure, we set out on designing a website which would focus on Laughter Heals while also encompassing the full "Craig Shoemaker" brand.

One of the first steps was creating both a simplified version of his existing logo to be used through the site and also to create a 3D rendered version of his logo to replace the two dimensional one that he had been using for many years.

With this as a key element for the home page, we designed the rest of the page. Our effort here was to create a single page where all important information could be gleaned—without having to navigate to a different page. And thus recent videos, upcoming tour dates and information on his podcast are each featured.

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In addition to an upgraded design, the site also featured certain built-in functionalities. 

Integrated Twitter feed, Facebook page likes and pod casts were all part of the site along with a schedule of all upcoming tour dates. 

The site also includes built in e-commerce for all of Craig's retail items. 

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