Tethos was tasked with creating new packaging for lug nuts for the truck accessories retailer Roadmaster. Their previous packaging had become dated and was also not competing well in a market where high end lug nut covers were being sold for the same cost.

The project started with a discovery process, looking at the packaging for similar or related fields. From this discovery process, we started putting together concepts.

After determining a direction that the client liked, we started putting together all of the elements necessary for our final package design.

This first of these was a full 3D interpretation of their logo.

Due to budget constraints, the client was not able to get photographs of the product on a truck. To get around this, we built the products in 3D and then rendered them onto a truck.

With all elements put together, we put together the final package, which can be seen in one of its iterations here. This was repeated 5 times for each of the different lug nuts.