REPACKAGING LUG NUT coverS
CREATING HIGH-END PACKAGING FOR A SERIES OF LUGNUTS BY LEADING TRUCK ACCESSORIES RETAILER ROADMASTER.
Tethos was tasked with creating new packaging for lug nuts for the truck accessories retailer Roadmaster. Their previous packaging had become dated and was also not competing well in a market where high end lug nut covers were being sold for the same cost.
The project started with a discovery process, looking at the packaging for similar or related fields. From this discovery process, we started putting together concepts.
After determining a direction that the client liked, we started putting together all of the elements necessary for our final package design.
This first of these was a full 3D interpretation of their logo.
Due to budget constraints, the client was not able to get photographs of the product on a truck. To get around this, we built the products in 3D and then rendered them onto a truck.
With all elements put together, we put together the final package, which can be seen in one of its iterations here. This was repeated 5 times for each of the different lug nuts.