Nucleus

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Nucleus

Nucleus is an exclusive group of Fortune 500 company executives who discuss emerging technologies, companies and investments. Nucleus is powered by POPins—a time-limited social network for corporations to gather informations and opinions from the staff level. 

Tethos was tasked with creating a new brand identity for Nucleus. The process began with a logo that incorporated the POPin "speak bubble", had a nod to the atomic display of a "nucleus" while also hinting at a "secret" or exclusive society.

Due to the exclusive nature of the brand, we chose to never include the full name—"Nucleus." Instead, stationery includes only the logo, done in a copper foil. We also created a wax seal for envelopes.

As the organization creates regular presentations of new technologies, companies and investments, we created a logo "sting" for use at the head and tail of videos. This was done using 3D software, creating a logo that assembles—again referencing the visual presentation of a nucleus.


The final opener can be seen here, with custom music and sound effects.
 


Membership to Nucleus is exclusive and nothing says this more clearly than the metal membership cards Tethos created. The cards have laser cutting, engraving, gloss ink and more—to create a metal card like no other.
 


In addition to the metal membership card, we also created business cards for Nucleus. These are "printed" on black paper using copper and black foil.
 

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Avata Intelligence

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Avata Intelligence

Avata Intelligence (formerly Amorway) is an Artifical Intelligence company working to create predictive software for multiple applications, including military, police and healthcare. Tethos was tasked with creating the brand from the ground up, starting with the naming and logo creation.


After logo creation, Tethos created a full corporate suite, including a business card, letterhead and envelope, as well as templates for white papers and data sheets.
 

This was followed by a full redesign of the website—which included custom imagery, a full icon set and varied page templates.


The site is fully responsive, working equally well on tablets and phones.
 


After completion of the branding and website redesign, Tethos established a full brand guide for Avata—including color, typography, imagery and more.
 

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CureDuchenne Support Video

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CureDuchenne Support Video

Clay Matthews from the Green Bay Packers is proud to support CureDuchenne in their mission to find a cure for Duchenne muscular dystrophy. The FDA granted accelerated approval to Sarepta for the first drug for Duchenne muscular dystrophy. CureDuchenne provided early funding to Sarepta that helped the company move into human clinical trials.

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APL Logistics 2016 Calendar

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APL Logistics 2016 Calendar

APL Logistics is a Singapore-based global cargo transportation and logistics company. It offers a comprehensive suite of services extending from international freight forwarding to both origin and destination services,  freight consolidation, warehousing and distribution management. For its 2016 calendar, it wanted to highlight its supply chain strength and use of information technology to increase efficiency.


CONCEPTS

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3D MODELLING


RENDERING & COMPOSITING


THE FINAL CALENDAR

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Tao Clean Toothbrush

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Tao Clean Toothbrush

Tao Clean Toothbrush

Tao Clean is a new toothbrush aimed squarely at staying clean. The charging base serves as a UV sanitizer—so that when the brush is placed, it's not only protected from air-based bacteria, it's also being cleaned and charged at the same time.

The brush is available in both black and white. To create the packaging, Tao Clean needed high quality renders of a product that had not yet been manufactured. This is where the Tethos team came in, turning the manufacturing models into 3D design models and then producing high quality, highly detailed photographic renders. 

WHITE BRUSH

BLACK BRUSH


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Vitasign Wrist Monitor

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Vitasign Wrist Monitor

Vitasign Wrist Monitor

Tethos was tasked with 3D modeling and rendering a series of wrist monitors for a healthcare electronics company. These needed to be of photographic quality as they were being used as the product photographs on the packaging.


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Dazzle Pro Toothbrush

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Dazzle Pro Toothbrush

Dazzle Pro Toothbrush

The first part of the packaging was creating a 3D model of the dazzle pro toothbrush and base and then using this to create photorealistic renders to be used as product photos on the packaging.

 

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Smart Weight Scales

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Smart Weight Scales

Smart Weight Scales

Tethos was tasked with creating the packaging for three different smart scales. The packaging required various views of the products to be used in different places of the package.

Each of the scales were created in 3D and then rendered out for the packaging.


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Toothbrush Travel Case

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Toothbrush Travel Case

Toothbrush Travel Case

Tethos was tasked with first coming up with a color study for a toothbrush travel case and then following this up with highly detailed, accurate 3D renderings of the chosen color.

COLOR STUDY

FINAL 3D RENDERS



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Activity Monitor Packaging

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Activity Monitor Packaging

Activity Monitor Packaging

A healthcare electronics company tasked Tethos with the packaging for their wrist activity monitor. In order to create the packaging, we first created high resolution, highly accurate 3D renderings of the product, allowing for unlimited freedom in creating the product photography used on the packaging.

PRODUCT RENDERS

PACKAGING DESIGN

BOX RENDER


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From the Big House

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From the Big House

From the Big House to No House

Fascinating fragments of the lives of homeless parolees – accompanied by masterfully handcrafted portraits – give us a look into a tragic world that most of us will never see ... yet is just around the corner.

Tethos helped photographer Patrick Rogers create a telling portrait-driven book about the lives of the homeless in Orange County. We designed the cover and interior of the book, letting the amazing photographs take center stage.

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The Best of Wishes

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The Best of Wishes

The Best of Wishes

A trifecta of uses—this chocolate box worked as a gift, as a gift card display and as a chocolate box. All with eight highly custom, detailed and ornate designs.

This award-winning design was created with the team at Viva Concepts and features a host of craftsmanship in addition to the detail-oriented design. Working as the center piece of a new campaign initiative, the Best of Wishes box featured a chipboard box holding 8 gift card sliders that also held chocolate coins. 

Each card slider featured a different good luck charm in a themed design—from egyptian to greek and art deco to art nouveau.


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A Corporate Campaign

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A Corporate Campaign

A Corporate Campaign

A series of posters that show the business path to success using the metaphor of mountain climbing. 

Tethos created a series of posters that were the center piece to a corporate campaign for the international logistics company, DB Schenker. Each posters was a step on a larger "road map" for success.


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Through the Looking Glass

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Through the Looking Glass

Through the Looking Glass

Ingredients in glass: a photography project showing. 

After getting a spark of inspiration while looking at a jar of pickles, I decided to build a small rig with some extra wood I had in my garage. The crux of it is a black backdrop, a black floor with glass on top of it and a hole, allowing me to place a flash pointing upward. With this rig in place, I did a series of photos of various bottled and jarred items. The idea was to see how these things would look if lit from within.

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Apricot Jam in a jar

Artichokes in a jar

Asparagus in a jar

Blonde beer in a bottle with a side of lime

Blossom honey with honeycomb in a jar

English team in a glass cup

Large chunk orange marmalade

Olive oil with a rosemary sprig

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Pickles in a jar

Champagne salad dressing

Sparkling water with cucumber slices

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